The following article was written for Niti Central. Pasting it here for reference.
The second factor is the strong urge of the folks to rise up to the challenge of building a new State for themselves. As has been argued earlier, technically, a new State of Andhra Pradesh is being created and not a new State of Telangana – for the existing capital city is in Telangana. People in the Seemandhra region are quite vociferous about this challenge. The TDP-led the campaign on the promise of past work in developing Hyderabad – if we did it once, we can do it again. Modi’s campaign in the region also stressed on specifics of developing each district – something that was missing in the YSRCP camp. The campaign of YSRCP centered around YSR and his schemes; of promises of jobs and loans; and other such doles.